When Suzuki said earlier this week that it will be selling no more automobiles in the U.S., some industry analysts speculated that Mitsubishi might be the next car producer from Japan to give up its United States sales efforts. But Mitsubishi states "nothing doing."
Eliminating United States inventory
Earlier this week American Suzuki, which sells Japanese imports and does not make cars on United States soil, filed Chapter 11 and said it will be marketing no more cars in the U.S. After its bankruptcy, the business plans to concentrate its efforts on motorcycles, ATVs and outboard motors for boats.
The question is whether or not Mitsubishi will be following, according to IHS Automotive analyst Aaron Bragman.
The U.S. least-selling Japanese car maker
With Suzuki out of the picture, Mitsubishi is now the least-selling Japanese automaker in the United States industry.
World Car Fan characterized Mitsubishi's lineup as "aging and unpopular." Since Jan, Mitsubishi's sales have fallen by 28.7 percent in a year to just 50,103 units. That is a fraction of the quantity sold by Toyota, Nissan and Honda. Mitsubishi's industry share in the United States is a paltry 0.4 percent.
According to the Detroit Free Press, Edmunds analyst Jessica Caldwell said:
"Unlike with exotic or luxury brands, it's nearly impossible over the long term to sustain a brand on such little volume when you don't have a healthy margin."
Conjecture from president
Mitsubishi still plans on selling cars in the United States, according to Mitsubishi President Osama Masuko. Automotive News reports that sales have dropped, but the company plans to continue to sell.
Masuko said:
"We have no intention whatsoever of withdrawing from the US market."
Starting something new
Mitsubishi Motors North America just got a new chairman, Gayu Uesugi. He will have to work really hard to get Americans looking forward to the brand again and hopefully find a way to grow the brand in the States.
Many industry experts are skeptical that the trailing Japanese automaker will be able to make good on those plans.
Produced in America
Mitsubishi has something going for it that Suzuki did not. It doesn't just sell imports. It also makes vehicles in the U.S., out of one plant in Normal, Illinois. There, American workers build the Endeavor, Galant and the Outlander Sport.
The car maker can keep the plant operating as long as sales numbers are increased.
Eliminating United States inventory
Earlier this week American Suzuki, which sells Japanese imports and does not make cars on United States soil, filed Chapter 11 and said it will be marketing no more cars in the U.S. After its bankruptcy, the business plans to concentrate its efforts on motorcycles, ATVs and outboard motors for boats.
The question is whether or not Mitsubishi will be following, according to IHS Automotive analyst Aaron Bragman.
The U.S. least-selling Japanese car maker
With Suzuki out of the picture, Mitsubishi is now the least-selling Japanese automaker in the United States industry.
World Car Fan characterized Mitsubishi's lineup as "aging and unpopular." Since Jan, Mitsubishi's sales have fallen by 28.7 percent in a year to just 50,103 units. That is a fraction of the quantity sold by Toyota, Nissan and Honda. Mitsubishi's industry share in the United States is a paltry 0.4 percent.
According to the Detroit Free Press, Edmunds analyst Jessica Caldwell said:
"Unlike with exotic or luxury brands, it's nearly impossible over the long term to sustain a brand on such little volume when you don't have a healthy margin."
Conjecture from president
Mitsubishi still plans on selling cars in the United States, according to Mitsubishi President Osama Masuko. Automotive News reports that sales have dropped, but the company plans to continue to sell.
Masuko said:
"We have no intention whatsoever of withdrawing from the US market."
Starting something new
Mitsubishi Motors North America just got a new chairman, Gayu Uesugi. He will have to work really hard to get Americans looking forward to the brand again and hopefully find a way to grow the brand in the States.
Many industry experts are skeptical that the trailing Japanese automaker will be able to make good on those plans.
Produced in America
Mitsubishi has something going for it that Suzuki did not. It doesn't just sell imports. It also makes vehicles in the U.S., out of one plant in Normal, Illinois. There, American workers build the Endeavor, Galant and the Outlander Sport.
The car maker can keep the plant operating as long as sales numbers are increased.
About the Author:
Within Atlanta GA Scion you'll receive the top auto buying experience achievable. So head to Sandy Springs Scion!
No comments:
Post a Comment