The big three UK supermarket chains are set to enter a price war by dropping the cost of their petrol and diesel by up to 4p per litre, it was announced yesterday.
The news comes as welcome relief for customers who have been feeling the pinch as the price of fuel continues to escalate and break records, but no guarantees have been given as to how long the price drop will remain in place for.
Tesco then announced that it would be cutting 3 pence from the cost of a litre of both petrol and diesel, and Asda will be cutting 3 pence per litre of petrol but just 2 pence per litre of diesel.
But Asda did go one step further by guaranteeing that motorists would not be paying any more per litre of petrol and diesel than 134.7 pence and 141.7 pence respectively.
This should definitely give them an advantage over the competition in the eyes of the public, who will hope that the price war continues a long time into the future.
All of which makes the emerging price war one to watch for interested motorists, who may well discover new sides to their favourite brands that may or may not cause a sense of resonance with them that was not there before.
And it will be a risky strategy for any of the big three to put their prices up again before the competition, with Tesco now the only retailer to not offer their customers a promise of intent of some kind.
So for the immediate future at least it seems as though fuel prices will be stalled, giving motorists chance of an - albeit slight - rest bite. But how long the limited relief will last is anyone's guess, but it certainly doesn't look as though this is anything other than a momentary lapse in the ever continuing rise of fuel costs across the UK.
The news comes as welcome relief for customers who have been feeling the pinch as the price of fuel continues to escalate and break records, but no guarantees have been given as to how long the price drop will remain in place for.
Tesco then announced that it would be cutting 3 pence from the cost of a litre of both petrol and diesel, and Asda will be cutting 3 pence per litre of petrol but just 2 pence per litre of diesel.
But Asda did go one step further by guaranteeing that motorists would not be paying any more per litre of petrol and diesel than 134.7 pence and 141.7 pence respectively.
This should definitely give them an advantage over the competition in the eyes of the public, who will hope that the price war continues a long time into the future.
All of which makes the emerging price war one to watch for interested motorists, who may well discover new sides to their favourite brands that may or may not cause a sense of resonance with them that was not there before.
And it will be a risky strategy for any of the big three to put their prices up again before the competition, with Tesco now the only retailer to not offer their customers a promise of intent of some kind.
So for the immediate future at least it seems as though fuel prices will be stalled, giving motorists chance of an - albeit slight - rest bite. But how long the limited relief will last is anyone's guess, but it certainly doesn't look as though this is anything other than a momentary lapse in the ever continuing rise of fuel costs across the UK.
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