When it comes to advertising, to an extent, location is crucial. This is especially true when talking about the showcase of goods and services to others, since it is likely that they will want to pull up to a store nearby and see what all of the fuss is about. As of late, this has been the case for PepsiCo and there are a number of factors worth looking into as well. In fact, I am sure that the factors in question can draw the attention of those who manufacture vehicle and car wraps.
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
If you are looking to advertise, in the out-of-home sense, it is important to note the idea of space. One of the reasons for this is because you want to have just enough to ensure that your message will be able to reach as many people as possible. On the flip side, though, it is crucial that you do not saturate a particular location with too many messages, since this can drive away potential consumers. Spreading awareness is important but there are limits to consider.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
If you are looking to advertise, in the out-of-home sense, it is important to note the idea of space. One of the reasons for this is because you want to have just enough to ensure that your message will be able to reach as many people as possible. On the flip side, though, it is crucial that you do not saturate a particular location with too many messages, since this can drive away potential consumers. Spreading awareness is important but there are limits to consider.
Out-of-home advertising is far different than other types of marketing, as authorities along the lines of JMR Graphics can attest to. Not unlike the implementation of car wraps, working with out-of-home methods is dependent on location so that the greatest audiences are attained. As a result, the idea of PepsiCo stationing giant iced tea bottles near a convenience store is a tremendous one. The greater the exposure to said drink is, especially when near a store, the likelier it is that it will be purchased.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
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