Suzuki's consumer satisfaction data from J.D. Power and Associates is no longer approaching, which professionals believe is a bad sign for the automaker's future in the United States industry. Sales across the industry have been up 13 percent in the first quarter, yet Suzuki has dropped by 2 percent over that period. This has led Suzuki to cut its marketing on social networking and television, and to close several United States dealerships.
Suzuki opts out
Compared to its competition, Suzuki is not promoting at all; in fact, many people feel like the car maker has dropped off the face of the earth. In 2009, the business stopped airing national television commercials, and the business does not currently even have a product preparing and promoting executive. The former executive, Steve Younan, left the business in January and a replacement does not seem likely any time soon. Suzuki did not show up at the Detroit or Los Angeles auto shows, and the business has stopped doing anything with social media during the last couple of months.
Another sign of trouble for Suzuki came in January, when the automaker stopped receiving consumer satisfaction reports from J.D. Power and Associates. Automakers use the data compiled by J.D. Power to track dealership performance. A memorandum from Suzuki indicated that the car maker will seek a different vendor to provide this data, notes Automotive News. The position has reportedly not been filled yet.
Dealerships losing rating
Each year since 2005, Suzuki has dropped some car dealerships. In fact, in 2011, the business dropped 32 dealerships, which was about 12 percent of the total ones in the States.
Suzuki dealerships are suffering while Suzuki gets rid of programs.
The silver lining
Near Chicago, Kay owns a lot of dealerships with a variety of different big brands. Kay believes that poor consumer awareness has brought on the troubles at Suzuki.
James Morrell, owner of Advantage Suzuki in Albany, N.Y., and chairman of the Suzuki Dealer Advisory Board, points out that from a large corporate standpoint, reducing the number of U.S. dealerships really had a silver lining.
Suzuki opts out
Compared to its competition, Suzuki is not promoting at all; in fact, many people feel like the car maker has dropped off the face of the earth. In 2009, the business stopped airing national television commercials, and the business does not currently even have a product preparing and promoting executive. The former executive, Steve Younan, left the business in January and a replacement does not seem likely any time soon. Suzuki did not show up at the Detroit or Los Angeles auto shows, and the business has stopped doing anything with social media during the last couple of months.
Another sign of trouble for Suzuki came in January, when the automaker stopped receiving consumer satisfaction reports from J.D. Power and Associates. Automakers use the data compiled by J.D. Power to track dealership performance. A memorandum from Suzuki indicated that the car maker will seek a different vendor to provide this data, notes Automotive News. The position has reportedly not been filled yet.
Dealerships losing rating
Each year since 2005, Suzuki has dropped some car dealerships. In fact, in 2011, the business dropped 32 dealerships, which was about 12 percent of the total ones in the States.
Suzuki dealerships are suffering while Suzuki gets rid of programs.
The silver lining
Near Chicago, Kay owns a lot of dealerships with a variety of different big brands. Kay believes that poor consumer awareness has brought on the troubles at Suzuki.
James Morrell, owner of Advantage Suzuki in Albany, N.Y., and chairman of the Suzuki Dealer Advisory Board, points out that from a large corporate standpoint, reducing the number of U.S. dealerships really had a silver lining.
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