Tobacco has attracted human beings from ancient times and the traces for nicotine by antediluvian human, is a solid statement to this fact. However, tobacco of that time could assume to be raw and harder than any cigarette available today including the cheapest one too. Tobacco ruled as country-money in patches for short time span before it was adapted into cigarettes.
Although cigarette was originated in 18th century; but it gained popularity after Crimean battle. In earlier 1920, filter-tip cigarettes were introduced for the very first time into the market, which have turned into the most exponentially growing business of producing 5.5 trillion cigarettes per year. Well, in order to make most of this business, several tobacco companies are providing their cigarette brands but Marlboro possesses dignity among all of them.
When someone reads that Marlboro is the most widely used brand in the world today, he/she thinks that why is it so? Before answering this question, let us look at why all Xerox's machines are known as Xerox machines everywhere when Xerox is in fact the generic name of the machine. The same condition applies for Marlboro, that why it strikes smokers as well as non-smokers all over the world.
Except from its quality standards and marketing strategies, given below are some more reasons which made Marlboro a milestone in the field of cigarettes. Although in 1924, Marlboro was initially launched as women's cigarette, but it had to rebuild its reputation after the disaster of Second World War. And when Marlboro came back, it was absolutely new package including romanticized charm of the cowboy.
It is absolutely relevant to know why cowboys are considered as hero in America and other countries. Well cowboys are the first romanticized heroes and pioneer of love in America. They are constantly professed and looked down as the symbols of innovative nature and courage.
They are the ultimate men with tougher skills. The planning executives of Marlboro were given the challenge to groom this symbolic nationalism and they did that job very well. This resulted into superior brand of cigarette which changed the views of people towards cigarette.
While looking at the Marlboro advertisements, you will discover them focusing on virility and brevity along with a hidden message that you must imitate them. In order to represent the masculinity of their cowboys, they used horses in their advertisements instead of jeeps and motorbikes. Along with these reasons, three different variant which are unique in themselves are the another most important factor behind the exponentially increasing craze of Marlboro cigarette. These variants include Marlboro regular, light and menthol.
Other than these strategies, quality is the driving force behind its superior brand image. Marlboro has never compromised on quality and hence is regarded as the No 1. Cigarette brand provides hundred percent satisfactions to customers. Other reasons that have made Marlboro more popular are its low production costs than other cigarette manufacturers resulting in more smokers being attracted to the Marlboro brand. The prime reason behind the phenomenal success of Marlboro cigarettes is its reasonable and affordable pricing that has attracted more number of smokers. All these distinctive features highlight the brand and luxury of Marlboro cigarettes.
Although cigarette was originated in 18th century; but it gained popularity after Crimean battle. In earlier 1920, filter-tip cigarettes were introduced for the very first time into the market, which have turned into the most exponentially growing business of producing 5.5 trillion cigarettes per year. Well, in order to make most of this business, several tobacco companies are providing their cigarette brands but Marlboro possesses dignity among all of them.
When someone reads that Marlboro is the most widely used brand in the world today, he/she thinks that why is it so? Before answering this question, let us look at why all Xerox's machines are known as Xerox machines everywhere when Xerox is in fact the generic name of the machine. The same condition applies for Marlboro, that why it strikes smokers as well as non-smokers all over the world.
Except from its quality standards and marketing strategies, given below are some more reasons which made Marlboro a milestone in the field of cigarettes. Although in 1924, Marlboro was initially launched as women's cigarette, but it had to rebuild its reputation after the disaster of Second World War. And when Marlboro came back, it was absolutely new package including romanticized charm of the cowboy.
It is absolutely relevant to know why cowboys are considered as hero in America and other countries. Well cowboys are the first romanticized heroes and pioneer of love in America. They are constantly professed and looked down as the symbols of innovative nature and courage.
They are the ultimate men with tougher skills. The planning executives of Marlboro were given the challenge to groom this symbolic nationalism and they did that job very well. This resulted into superior brand of cigarette which changed the views of people towards cigarette.
While looking at the Marlboro advertisements, you will discover them focusing on virility and brevity along with a hidden message that you must imitate them. In order to represent the masculinity of their cowboys, they used horses in their advertisements instead of jeeps and motorbikes. Along with these reasons, three different variant which are unique in themselves are the another most important factor behind the exponentially increasing craze of Marlboro cigarette. These variants include Marlboro regular, light and menthol.
Other than these strategies, quality is the driving force behind its superior brand image. Marlboro has never compromised on quality and hence is regarded as the No 1. Cigarette brand provides hundred percent satisfactions to customers. Other reasons that have made Marlboro more popular are its low production costs than other cigarette manufacturers resulting in more smokers being attracted to the Marlboro brand. The prime reason behind the phenomenal success of Marlboro cigarettes is its reasonable and affordable pricing that has attracted more number of smokers. All these distinctive features highlight the brand and luxury of Marlboro cigarettes.
About the Author:
Jack M. Mark explains how to save money on tax free cigarettes and how to order cheap marlboro cigarettes online at Goask.org website.
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