Brainchild of co founders Jonas Bevacqua and Robert Wright, Lifted Research Group Clothing (also known as LRG Clothing) is a company that originated out of Santa Ana, California. LRG clothing line represents a creative, independent, underground culture.
Besides their contribution to the success of the company, Jonas and Robert have made the company an inclusive group concept that is an outlet to express ideas, discover new and emerging talent and support others in pursuing their goals. They support causes meant to change the world.
What makes the LRG clothing line unique is its branding. For example, on the Lifted Research Group Clothing, you are likely to find one of these logos: The Cycle Logo represents the cycle of growth. The Number 47 logo is the age of Jonas's mother, who is also their role model and supporter, when he and Robert created the LRG Company. The Giraffe logo is a symbol of elevation, to see beyond the rest. The tree logo is based on strong roots to support growth, where the roots symbolize the underground inventive part of their slogan and the tree the overground effective portion.
LRG announced their women's clothing line, Luxirie, in 2005 which targets women in the eighteen to thirty age demographics. The launch of the Luxirie line took place in the United States and Canada in the fall of 2006. The designs cover several themes including Western, Urban, and military. Also in the fall of 2006 T-Moble launched a limited edition Sidekick designed by LRG. The device sported a green theme that featured all of the LRG logos.
In 2008, the House of Courvoisier teamed up with LRG for its "Find Greatness Within" campaign. As part of the campaign, Courvoisier and LRG created a co-branded retail experience called the "Pop-Up Shop" which features designs personally customized by Jonas Bevacqua. His designs are a reflection of the greatness that Courvoisier asks consumers to seek and find within themselves. The pop-up shops were also a showcase for Courvoisier's newest Exclusif. The shops were featured in five major U.S. cities, starting in Los Angeles, and then moving on to San Francisco, Houston, Miami and New York.
LRG hoodys, jackets, jeans, shorts, sweaters, and the always popular LRG Tee-Shirts are part of the LRG line. LRG clothes also makes novelty items like the LRG Kayo Corp limited edition skate deck, and an LRG hoody that features an embroidered logo on the chest and a metallic tree logo.
Besides their contribution to the success of the company, Jonas and Robert have made the company an inclusive group concept that is an outlet to express ideas, discover new and emerging talent and support others in pursuing their goals. They support causes meant to change the world.
What makes the LRG clothing line unique is its branding. For example, on the Lifted Research Group Clothing, you are likely to find one of these logos: The Cycle Logo represents the cycle of growth. The Number 47 logo is the age of Jonas's mother, who is also their role model and supporter, when he and Robert created the LRG Company. The Giraffe logo is a symbol of elevation, to see beyond the rest. The tree logo is based on strong roots to support growth, where the roots symbolize the underground inventive part of their slogan and the tree the overground effective portion.
LRG announced their women's clothing line, Luxirie, in 2005 which targets women in the eighteen to thirty age demographics. The launch of the Luxirie line took place in the United States and Canada in the fall of 2006. The designs cover several themes including Western, Urban, and military. Also in the fall of 2006 T-Moble launched a limited edition Sidekick designed by LRG. The device sported a green theme that featured all of the LRG logos.
In 2008, the House of Courvoisier teamed up with LRG for its "Find Greatness Within" campaign. As part of the campaign, Courvoisier and LRG created a co-branded retail experience called the "Pop-Up Shop" which features designs personally customized by Jonas Bevacqua. His designs are a reflection of the greatness that Courvoisier asks consumers to seek and find within themselves. The pop-up shops were also a showcase for Courvoisier's newest Exclusif. The shops were featured in five major U.S. cities, starting in Los Angeles, and then moving on to San Francisco, Houston, Miami and New York.
LRG hoodys, jackets, jeans, shorts, sweaters, and the always popular LRG Tee-Shirts are part of the LRG line. LRG clothes also makes novelty items like the LRG Kayo Corp limited edition skate deck, and an LRG hoody that features an embroidered logo on the chest and a metallic tree logo.
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