With all the ease of digital cameras and improvements in offset publishing, this season quite a few households intend to digitally impress family pictures on their yearly holiday greeting card. What could possibly be simpler? Merely upload your picture to an internet printer, pick a design template, edit your picture, click on the print option and your printed holiday greeting cards are shipped to your residence.
This sounds like an idyllic situation, but photography purists insist that digitally-printed holiday cards are not nearly as attractive as photographs mounted on the card. One experienced stationer and amateur photographer remarked, “Digitally reproduced holiday cards simply lack the quality and print resolution of photographs developed at a commercial printer. Some digital photo cards are quite attractive, but if you compare them side-by-side, the difference is apparent: Photomount holiday cards win hands-down.â€
Not everyone would agree with this assessment, but clearly when you factor in the “convenience factor†and lower overall cost, it is no surprise that consumers have migrated toward digital holiday cards. “Let’s face it,†remarked this experienced stationer, “you are getting a nice quality greeting card - maybe not the best - but you avoid the hassle of mounting the photographs with adhesive tape.â€
Given this difference in consumer buying tendencies, the leading printing firms have shifted rapidly to boost their digital printing abilities. In reality, market leaders, Crane & Co. and William Arthur now provide its buyers the choice of imprinting their photo upon the Christmas photo card or placing their photos on beautifully-crafted greeting cards - often embossed - with pre-applied adhesive tape.
To see the variations in both printing techniques, it is prudent to go to an experienced stationery store in your area to see printed examples personally. Whichever printing option feels like a fit, several printing companies are typically in the middle of their holiday card sale. Save anywhere for 20% to 50% by buying your photo greeting cards prior to the end of September.
This sounds like an idyllic situation, but photography purists insist that digitally-printed holiday cards are not nearly as attractive as photographs mounted on the card. One experienced stationer and amateur photographer remarked, “Digitally reproduced holiday cards simply lack the quality and print resolution of photographs developed at a commercial printer. Some digital photo cards are quite attractive, but if you compare them side-by-side, the difference is apparent: Photomount holiday cards win hands-down.â€
Not everyone would agree with this assessment, but clearly when you factor in the “convenience factor†and lower overall cost, it is no surprise that consumers have migrated toward digital holiday cards. “Let’s face it,†remarked this experienced stationer, “you are getting a nice quality greeting card - maybe not the best - but you avoid the hassle of mounting the photographs with adhesive tape.â€
Given this difference in consumer buying tendencies, the leading printing firms have shifted rapidly to boost their digital printing abilities. In reality, market leaders, Crane & Co. and William Arthur now provide its buyers the choice of imprinting their photo upon the Christmas photo card or placing their photos on beautifully-crafted greeting cards - often embossed - with pre-applied adhesive tape.
To see the variations in both printing techniques, it is prudent to go to an experienced stationery store in your area to see printed examples personally. Whichever printing option feels like a fit, several printing companies are typically in the middle of their holiday card sale. Save anywhere for 20% to 50% by buying your photo greeting cards prior to the end of September.
About the Author:
Sheila May is the owner of Therese Saint Clair, a leading stationery store located in Greenwich, CT. She writes frequently about photo greeting cards and Christmas photo cards.
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