One of the most effective promotion channels for your products is a trade exhibition that not only offers you an opportunity to make your presence felt but also enables you to draw customers. However, you must plan the management as well as layout of the exhibition design of your booths properly, as they make an excellent contribution in attracting customers.
The relative locations of exhibition booths must be carefully studied as a comprehensive knowledge of the set up of the trade show can help you in coming up with the perfect exhibition design. You not only ought to have a durable booth but also a spacious one that can allow many people to fit in.
The visual impression of the exhibition design is also quite important as it can attract visitors by projecting the organization as well as its products in an attractive and positive light. Trade show experts believe that a particular exhibition booth does not have more than two to three seconds to impress a visitor and you must try to make the most of it.
For this purpose, the booth must use two or maximum three colours and it must ideally exhibit catchy textual messages written in legible bold text that can be read from a distance. Open booths instead of closed ones are always preferred by the visitors, and you must also ensure that the lighting arrangements are adequate.
You can also use latest media technologies in your exhibition design so that people give some extra time to your booth. This can be done by using interactive display systems or just simple video displays. Another way of drawing the customers to the booth is to prominently highlight some freebies, which the people can take home with them.
Finally, while making an exhibition design you must also remember your budget and this can be successfully done by making use of collapsible displays for your stall. This will reduce both material and shipping costs, and will increase your return on investment.
The relative locations of exhibition booths must be carefully studied as a comprehensive knowledge of the set up of the trade show can help you in coming up with the perfect exhibition design. You not only ought to have a durable booth but also a spacious one that can allow many people to fit in.
The visual impression of the exhibition design is also quite important as it can attract visitors by projecting the organization as well as its products in an attractive and positive light. Trade show experts believe that a particular exhibition booth does not have more than two to three seconds to impress a visitor and you must try to make the most of it.
For this purpose, the booth must use two or maximum three colours and it must ideally exhibit catchy textual messages written in legible bold text that can be read from a distance. Open booths instead of closed ones are always preferred by the visitors, and you must also ensure that the lighting arrangements are adequate.
You can also use latest media technologies in your exhibition design so that people give some extra time to your booth. This can be done by using interactive display systems or just simple video displays. Another way of drawing the customers to the booth is to prominently highlight some freebies, which the people can take home with them.
Finally, while making an exhibition design you must also remember your budget and this can be successfully done by making use of collapsible displays for your stall. This will reduce both material and shipping costs, and will increase your return on investment.
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