So This Is Christmas

Merry Christmas is such an infectious feeling I like to feel that way all year around.

So if you are visiting just before Christmas, just after Christmas or even here on Christmas day I am sure you will find something of interest for you and in the spirit of Christmas.

It may be said that Christmas is no longer a celebration but this must be spoken by people that have never had trouble closing their eyes on Christmas Eve in an expectation of what maybe left for them on the carpet under the tree.

I continue to look forward to the surprise on my Grandchild's faces to this day at Christmas events.

Merry Christmas - Merry Christmas - Merry Christmas

Friday, November 23, 2012

Trailer Wraps: How Should You Create Them?

By Rob Sutter


Making anything within the visual design department certainly calls for a different mindset than anything else. There should be a clear idea of what you want in mind before even going after an endeavor. I like graphic design as a hobby but even when I do something leisurely, I like to have an idea in mind. People who work with trailer wraps might feel the same as they're set to promote a product on the side of tractor.

Having some product knowledge may not be needed but I feel like it certainly helps in order to get an idea of a design. For example, let's say that you're tasked with designing a Coca Cola ad. Chances are that you want to accentuate this popular product through a trendy design, so why not take up a more unorthodox presence of mind as opposed to something that's more vintage? I believe that, more than anyone else, those who are younger will pay better attention to these ads.

Creating an appealing design may just be as imperative as forming one that speaks to a certain demographic. Let's say that you have a good focus on the demographic itself but you're not too certain as to how to create it. Typically, energy drink commercials directed towards a younger crowd sport darker colors that mesh well with lighter, such as Monster with primarily black and green designs. It's a color scheme that meshes well and creates a pleasing image.

There are many companies that specialize in these sorts of graphics such as JMR. Essentially, they work to create pleasing trailer wraps, amongst other types, in order to bring attention to a brand name. It seems like these companies have been successful since one can detail just how many ads they see along the sides of buses or smaller automobiles. They're continuously seen in highly packed areas like cities even today, so it's clear that these designers are doing something right.

I think that this line of work could be very enjoyable for people who pride themselves on being artists. They want to be able to design something that catches the eye and, as a result, plans are made to do exactly that. Which colors are going to attract the desired crowd? What exactly is the crowd that a product desire so much? These questions go into the actual designing of these wraps and the success seen cannot be denied.




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