Diamond Supply Company, founded by skater Nick Tershay in 1998, is acknowledged for their limited edition Nike sneakers, caps, tee shirts in addition to skateboard equipment. This company has a retail outlet found on Fairfax around Los Angeles, and there are plans for several other stores in the future. The Diamond gear can also be found on Zumies.com, Zarmaloop.com and in Pac Sun (pacific sun) retail outlets all over the country.
This company also makes limited edition collaborations with professional skaters and rap artists are released, or "dropped" as they say on their site and also the Fairfax flagship shop. Some earlier special editions, just like the Diamond Nike swoop in turquoise and black are getting to be collector's items. Another unique limited edition is an iPhone cover created from pieces of former professional skateboards.
The company's skateboard hardware team, composed of designs by Tershay's sibling, features Ace wheels and truck and bolt systems that happen to be regarded as revolutionary in the field, and are in popular demand. Diamond Supply Company pursues a distinctive marketing plan, in that they generate little or no professional advertising, outside of sponsoring professional skaters and also running their own skate team. Nearly all of their publicity stems from interviews in numerous magazines and on You Tube, and prominent rap and also hip hop personalities wearing the brand.
Persons in the Diamond Club, their consumer and fan base, also consistently take pictures of individuals dressed in the gear as well as tweet the pictures in the company web page. The site also features videos from rising and also well-known rap and hip hop musicians, plus Off Future, a rapidly growing independent cult rap group has pronounced the items "swag"- the group's term for items of fine quality, a title also awarded by the crew to Supreme clothing.
Diamond Supply Company has yet to declare the venue of future stores, but deals are in the works for an expansion of the general fashion line after the current line items, for instance the addition of pieced and sewn clothing, and more belts as well as accents. Diamond Supply Company's founder, Nick Tershay has expressed that he is satisfied with existing level of corporate growth and earnings, and even intends to secure the integrity of the brand through cautious collaborations with artists, musicians and skaters that share his personal visions with regard to money, accomplishment and popularity.
This company also makes limited edition collaborations with professional skaters and rap artists are released, or "dropped" as they say on their site and also the Fairfax flagship shop. Some earlier special editions, just like the Diamond Nike swoop in turquoise and black are getting to be collector's items. Another unique limited edition is an iPhone cover created from pieces of former professional skateboards.
The company's skateboard hardware team, composed of designs by Tershay's sibling, features Ace wheels and truck and bolt systems that happen to be regarded as revolutionary in the field, and are in popular demand. Diamond Supply Company pursues a distinctive marketing plan, in that they generate little or no professional advertising, outside of sponsoring professional skaters and also running their own skate team. Nearly all of their publicity stems from interviews in numerous magazines and on You Tube, and prominent rap and also hip hop personalities wearing the brand.
Persons in the Diamond Club, their consumer and fan base, also consistently take pictures of individuals dressed in the gear as well as tweet the pictures in the company web page. The site also features videos from rising and also well-known rap and hip hop musicians, plus Off Future, a rapidly growing independent cult rap group has pronounced the items "swag"- the group's term for items of fine quality, a title also awarded by the crew to Supreme clothing.
Diamond Supply Company has yet to declare the venue of future stores, but deals are in the works for an expansion of the general fashion line after the current line items, for instance the addition of pieced and sewn clothing, and more belts as well as accents. Diamond Supply Company's founder, Nick Tershay has expressed that he is satisfied with existing level of corporate growth and earnings, and even intends to secure the integrity of the brand through cautious collaborations with artists, musicians and skaters that share his personal visions with regard to money, accomplishment and popularity.
No comments:
Post a Comment