So This Is Christmas

Merry Christmas is such an infectious feeling I like to feel that way all year around.

So if you are visiting just before Christmas, just after Christmas or even here on Christmas day I am sure you will find something of interest for you and in the spirit of Christmas.

It may be said that Christmas is no longer a celebration but this must be spoken by people that have never had trouble closing their eyes on Christmas Eve in an expectation of what maybe left for them on the carpet under the tree.

I continue to look forward to the surprise on my Grandchild's faces to this day at Christmas events.

Merry Christmas - Merry Christmas - Merry Christmas

Saturday, February 16, 2013

Why Companies Must Do Consumer Product Review

By Michelle Hartley


Consumer product review is a valuation of a company, product, a publication, a service or an event. Products that could be reviewed include accessories, foods, home appliances, furniture, computers, or cars among others. Events comprise of live music concerts, plays, dance shows, or musical theater shows. Companies consist of video game producers, movie producers, and musical composition.

This activity is mainly carried out by the consumer after using a product or when currently utilizing it. Firms also pay individuals or other companies to review their products after releasing them into the market. This kind is called bought review. The reviews are normally in form of long, medium, or short articles that describe and explain the benefits of a certain item.

Reviews can be positive or negative depending on the point of view of the client. In some cases, the comments made by clients may be both negative and positive. The client explains what they did not like about the commodity and concludes by commenting on the advantages. If an individual is paid to do the review, as is the case with most movie companies, the comments made may tend to be biased. This is because the paying company may only expect positive remarks. Such cases are usually marketing strategies rather than reviews.

A producer can also write comments concerning the items they have released in the market. Expert reviews refer to those written by individuals who have tested numerous peer services or commodities to be able to locate one that sticks out. The identified item should be one that is affordable and offers most features when compared with others in the same category.

Customer reviews are of importance to both producers and the consumers. Current customers prefer to first find information about a commodity prior to acquiring it. Besides the cost of an item, reviews are the other pre-purchase factor that has much weight on the decision of consumers to buy. Many clients want to learn about the pros and cons of a brand prior to spending on it.

Producers want to know how consumers are finding their products and services. They therefore host websites or blogs with sections where clients can express their feelings. Such remarks are taken serious by most companies because they determine the future of the company or a line of some commodity. The remarks are used to make improvement in subsequent releases.

Remarks should be exact. Avoid going in circle and let the reader to understand the implied meaning in the introductory part. Many individuals only go through a portion of the reviews because they are normally numerous. The integrity of remarks should be checked first when reading reviews. For instance not all reviews can be positive. The number of people who reviewed a product may also indicate integrity.

social media sites needs to be made carefully. However mad a person may be, abusive language should be avoided. If a product is good, give credit where it is due. Products that do not live to the advertised benefits and capabilities should be made known to the whole world.




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