It is largely considered a male controlled world when you are talking about cars, trucks, and other such vehicles. But if you want to sell more vehicles to the female consumer you will need to get some car reviews for women in the magazines to grab their attention as well. Reviews are a sales tool just as a print advertisement can be.
The stereotype that males drive better than females and that men like cars more than women is widely accepted. While it may not be true, that does not stop many of the commercials and various print ads from using this stereotype to try and sell their products. The automobile industry is extremely large and extremely lucrative.
From the cars and other vehicles to all of the various aftermarket parts and upgrades there is a lot of money to be made within the industry. This money is mostly spent by the males in our society but manufacturers are missing the boat if they think women don't shop for car parts. There is a large percentage that do.
Some of them might not be purchasing superchargers or things like that, but they are purchasing standard maintenance parts like oil and windshield wipers. In addition to that, they will typically make the decision on the purchase of the car or at least have a lot to do with the choice the family makes on the car they buy.
Women are buying more and more cars these days and as such the car manufacturers are wanting to get their reviews and other publications to talk to the female car buyer. But they have to do this differently. They have to speak to them in a language that they understand. You cannot approach them as you would a "gear head" or someone who spends all day in a garage.
When selling any type of product you need to know a certain amount about the person you are selling to. What are their likes and dislikes or how do they feel about various issues or products. Once you have this information you will know where to take the conversation in order to make it possible to sell your product, or at least get the consumer considering it.
The same goes for cars as it does for anything else. The advantage that manufacturers have in this situation is the fact that they already know a lot about women. Not specific women of course, but in general. That is more than enough information to get the discussion started and the article written with a female influence.
Women are smart shoppers and they read these types of articles because they are interested in what products are better or which handles certain situations better. They base their purchase decisions on these things. So adding car reviews for women to the magazines would be nothing but a good thing and something that would hit more than one column in the accounting ledger. From subscriptions to aftermarket purchases, the more female readers they add would also bring in their husbands too.
The stereotype that males drive better than females and that men like cars more than women is widely accepted. While it may not be true, that does not stop many of the commercials and various print ads from using this stereotype to try and sell their products. The automobile industry is extremely large and extremely lucrative.
From the cars and other vehicles to all of the various aftermarket parts and upgrades there is a lot of money to be made within the industry. This money is mostly spent by the males in our society but manufacturers are missing the boat if they think women don't shop for car parts. There is a large percentage that do.
Some of them might not be purchasing superchargers or things like that, but they are purchasing standard maintenance parts like oil and windshield wipers. In addition to that, they will typically make the decision on the purchase of the car or at least have a lot to do with the choice the family makes on the car they buy.
Women are buying more and more cars these days and as such the car manufacturers are wanting to get their reviews and other publications to talk to the female car buyer. But they have to do this differently. They have to speak to them in a language that they understand. You cannot approach them as you would a "gear head" or someone who spends all day in a garage.
When selling any type of product you need to know a certain amount about the person you are selling to. What are their likes and dislikes or how do they feel about various issues or products. Once you have this information you will know where to take the conversation in order to make it possible to sell your product, or at least get the consumer considering it.
The same goes for cars as it does for anything else. The advantage that manufacturers have in this situation is the fact that they already know a lot about women. Not specific women of course, but in general. That is more than enough information to get the discussion started and the article written with a female influence.
Women are smart shoppers and they read these types of articles because they are interested in what products are better or which handles certain situations better. They base their purchase decisions on these things. So adding car reviews for women to the magazines would be nothing but a good thing and something that would hit more than one column in the accounting ledger. From subscriptions to aftermarket purchases, the more female readers they add would also bring in their husbands too.
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