Sometimes an image change is all that a company needs in order to stay relevant. While there may be a look that people are familiar with, chances are that it's not going to age terribly well as the world moves onto other trends. Maybe a look has to mature to something that is sleek by comparison. If this is the case, I think that the utilization of vehicle decal wraps could help in order to let a brand reach a greater audience, thereby attracting new consumers.
It's apparent that change is one of those occurrences in life that not everyone is going to be immensely happy with. The problem, at least to some degree, is nostalgia and how they regarded certain identities like Nickelodeon. Those who watched the show during the 90's and early 2000's will most likely recall the splatter logo before it was recently changed to a more streamlined logo. Considering how classic the old logo was, many fans saw this change as pointless and weren't sure what the company was thinking.
If you discredit the idea of nostalgia for just a moment, maybe you will find that the change makes more sense than you think. Keep in mind that children today may not be sitting down, watching cartoons on a weekend morning. Instead, they may be happier staying online, missing the cartoon during that half hour while under the impression it will be on Netflix soon enough. Cartoons don't seem to be the focus of youths now; it seems to be geared toward technology as opposed to creativity.
Even though there will be an audience that doesn't take to the design right away, exposure can most certainly help on the matter. When it comes to reaching as many people as possible, I don't think that there more capable ideas than vehicle decal wraps. They will be able to reach a great number of eyes and the scope of people who are attracted cannot be understated, either. Companies like JMR Graphics are able to create high-quality wraps, enhancing the message to display to the public.
It seems like the audience is going to take to rebranding differently, depending on how much weight they put into the games in the past. Children from the 90's understood what Nickelodeon was and the logo was a big part in giving the network in its identity. It's possible that the change accompanied a shift in quality, which I'm sure fans today may tell you. Regardless, feelings are going to vary and it's possible to cite the change in brand as a great factor, too.
It's apparent that change is one of those occurrences in life that not everyone is going to be immensely happy with. The problem, at least to some degree, is nostalgia and how they regarded certain identities like Nickelodeon. Those who watched the show during the 90's and early 2000's will most likely recall the splatter logo before it was recently changed to a more streamlined logo. Considering how classic the old logo was, many fans saw this change as pointless and weren't sure what the company was thinking.
If you discredit the idea of nostalgia for just a moment, maybe you will find that the change makes more sense than you think. Keep in mind that children today may not be sitting down, watching cartoons on a weekend morning. Instead, they may be happier staying online, missing the cartoon during that half hour while under the impression it will be on Netflix soon enough. Cartoons don't seem to be the focus of youths now; it seems to be geared toward technology as opposed to creativity.
Even though there will be an audience that doesn't take to the design right away, exposure can most certainly help on the matter. When it comes to reaching as many people as possible, I don't think that there more capable ideas than vehicle decal wraps. They will be able to reach a great number of eyes and the scope of people who are attracted cannot be understated, either. Companies like JMR Graphics are able to create high-quality wraps, enhancing the message to display to the public.
It seems like the audience is going to take to rebranding differently, depending on how much weight they put into the games in the past. Children from the 90's understood what Nickelodeon was and the logo was a big part in giving the network in its identity. It's possible that the change accompanied a shift in quality, which I'm sure fans today may tell you. Regardless, feelings are going to vary and it's possible to cite the change in brand as a great factor, too.
About the Author:
Contact JMR Graphics if you're searching for more information about vehicle decal wraps.. Unique version for reprint here: Is Rebranding Possible In Terms Of Vehicle Decal Wraps?.
No comments:
Post a Comment