So This Is Christmas

Merry Christmas is such an infectious feeling I like to feel that way all year around.

So if you are visiting just before Christmas, just after Christmas or even here on Christmas day I am sure you will find something of interest for you and in the spirit of Christmas.

It may be said that Christmas is no longer a celebration but this must be spoken by people that have never had trouble closing their eyes on Christmas Eve in an expectation of what maybe left for them on the carpet under the tree.

I continue to look forward to the surprise on my Grandchild's faces to this day at Christmas events.

Merry Christmas - Merry Christmas - Merry Christmas

Thursday, September 5, 2013

Why Are Hang Tags Used In Businesses

By Helene Norris


As an entrepreneur or marketer, you know exactly how important having materials for marketing and advertising may be for all kinds of businesses. This is very much noticeable in the industry of clothing lines where the competition is cutthroat in whatever population segment it is focused on. One effective and creative way of attracting shoppers are putting hang tags.

Trying to market clothes is a tough job especially with all the competitors, small time or big time that have their own ways in trying to stand out. It might be very important that you know what to use for your materials that can give you an advantage over the other businesses. Having a creative tag in addition to you clothing line can tell a lot about the brand.

Other than that, they give information about the brand and the clothes, like the name or label, manufacturer details, product maintenance and guidelines, image and size. These are pieces of cloth, paper, or any piece of lightweight material that are attached to the products and you can never miss them when shopping for clothing. The challenge, however, among artists is creating the ideal design.

This can create a good and instant impression to the shopper, which my prompt them to try out the outfit and may even have the possibility of buying it. All entrepreneurs know its importance, which is why it has become necessary as an introduction to the consumer. A detailed label may even persuade the passers to purchase the product.

Still, an aesthetically upbeat tag can further the reputation of the merchandise and the brand name while a badly manufactured one will stick out like a sore thumb. The growing awareness among manufacturers has greatly increased the demand for better and effective swing label. These have led to many innovative and cutting edge production methods.

There are a lot of methods that are used to make them such as the most common screen printing, four tone printing and spot printing. Some of the advanced methods are classic emboss, laser engraved, epoxy, micro injection, and heat sealing. Still, it is not effective if the used raw material does not fit well with the design of the merchandise.

The raw materials that are used is also vital since it can tell a lot about the item and how it can have an effect on the potential consumer. As a designer or marketer, doing a good research and selecting carefully the raw materials is important. They must also remember that the ticket must be as unique as the merchandise itself.

There are many alternatives that are available that can be used like PU, PVC, fabrics, paper, polyresin, plastic, NBR and EVA. Other materials used are coconut, bamboo, alloy, aluminum, TPU, felt and acrylic. To make it a success, they should know the benefits of these materials such as looking reliable and can be assured in the market.

You will now have and idea on how to plan your own hang tags with these amazing ideas. Just remember to try different styles and unique shapes that are helpful in grabbing the attention of the shopper. This is important since being innovative in advertising and marketing can make your brand famous.




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