If you think it's an easy thing to man a booth at a fair, you've got another think coming. Yes, you can just let a simple presentation try and attract customers over and look at your wares, but that sort of attitude is more of a disinterested salesperson.
Obviously, that's not what you do when you set up at a craft show. This is real work, and you'll need to be on your feet for this. Selling your crafts is not the same as fishing; it's rather akin to slowly enticing a pet to trust you. Get their attention first via bait, and build up their trust by ensuring going after that bait will be to their benefit.
So what is this about? Simple: Always be alert to potential buyers. When they show interest by lingering by your booth, that's your cue to act. Go around to the booth to them and give them a smile. Then start talking about your item.
This is why it's always best if you showcase your work yourself. If it's something you've made yourself, chances are you'll have a special bond with it, and you will find you'll be able to take about it with enthusiasm. Let the customers see how special your craft is. This will really help in convincing would-be buyers to purchase your items in the end.
I will warn you about overdoing this, though. Here are a few things you should not do when talking to potential customers:
*One, don't confuse them with technical jargon. You want them to appreciate your art, not mimic it, so don't bother them with it.
*Don't just go on and on about how awesome you are. The quality and skill that you invest in your work is not what matters, not your own ego. And lastly,
*It's a conversation, not a speech. Ask them questions, and see what exactly piqued their interest in your work. This way you can have a dynamic conversation with them, which would lead to them being more favorably disposed to buying your product.
Obviously, that's not what you do when you set up at a craft show. This is real work, and you'll need to be on your feet for this. Selling your crafts is not the same as fishing; it's rather akin to slowly enticing a pet to trust you. Get their attention first via bait, and build up their trust by ensuring going after that bait will be to their benefit.
So what is this about? Simple: Always be alert to potential buyers. When they show interest by lingering by your booth, that's your cue to act. Go around to the booth to them and give them a smile. Then start talking about your item.
This is why it's always best if you showcase your work yourself. If it's something you've made yourself, chances are you'll have a special bond with it, and you will find you'll be able to take about it with enthusiasm. Let the customers see how special your craft is. This will really help in convincing would-be buyers to purchase your items in the end.
I will warn you about overdoing this, though. Here are a few things you should not do when talking to potential customers:
*One, don't confuse them with technical jargon. You want them to appreciate your art, not mimic it, so don't bother them with it.
*Don't just go on and on about how awesome you are. The quality and skill that you invest in your work is not what matters, not your own ego. And lastly,
*It's a conversation, not a speech. Ask them questions, and see what exactly piqued their interest in your work. This way you can have a dynamic conversation with them, which would lead to them being more favorably disposed to buying your product.
About the Author:
Geoffrey Higgins and his significant other found Florida Craft Shows, and have since been able to choose the right shows to attend. Join Florida Craft Fairs now, and showcase your latent talent!
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