In eCommerce, product reviews offer the customers the possibility to rate and comment on products they used. Their opinion is valuable both for the company that created the product and for other clients who want to make a decision.
Have you ever tried unsuccessfully to develop an advertising promotion through print brochures, catalogues and promotional offers? Despite your efforts, there are no sales and nobody asks for your products or services. Where are you wrong? Is it because of an inappropriate color, inadequately price, a wrong market?
Most experts say that you must keep testing the market, in order to find the reason why your products are not desired by clients. However, marketing research is an expensive process that could least for years. It's much easier to build a website, to present your products and to ask for feedback.
Product reviews are an integrated part of any advertising campaign, because they are based on genuine opinions and experiences. People are searching for reliable information, but it becomes increasingly hard to make a decision. Product reviews have the role to answer to any possible question of a customer regarding the particularities and features of a product.
This mechanism can be compared to the process of giving and receiving feedback. Offering feedback means to provide an effective response to the others, in order to communicate them exactly what bothers us, in which way an action affects us or what we want to receive from them.
The customers must know that you, as a sales person, care about them, paying attention to their opinion, issues or concerns.
Product reviews are based on simple comparisons, made by real people. They express the experience of those who have tried the product, focusing on its benefits and disadvantages.
Have you ever tried unsuccessfully to develop an advertising promotion through print brochures, catalogues and promotional offers? Despite your efforts, there are no sales and nobody asks for your products or services. Where are you wrong? Is it because of an inappropriate color, inadequately price, a wrong market?
Most experts say that you must keep testing the market, in order to find the reason why your products are not desired by clients. However, marketing research is an expensive process that could least for years. It's much easier to build a website, to present your products and to ask for feedback.
Product reviews are an integrated part of any advertising campaign, because they are based on genuine opinions and experiences. People are searching for reliable information, but it becomes increasingly hard to make a decision. Product reviews have the role to answer to any possible question of a customer regarding the particularities and features of a product.
This mechanism can be compared to the process of giving and receiving feedback. Offering feedback means to provide an effective response to the others, in order to communicate them exactly what bothers us, in which way an action affects us or what we want to receive from them.
The customers must know that you, as a sales person, care about them, paying attention to their opinion, issues or concerns.
Product reviews are based on simple comparisons, made by real people. They express the experience of those who have tried the product, focusing on its benefits and disadvantages.
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