So This Is Christmas

Merry Christmas is such an infectious feeling I like to feel that way all year around.

So if you are visiting just before Christmas, just after Christmas or even here on Christmas day I am sure you will find something of interest for you and in the spirit of Christmas.

It may be said that Christmas is no longer a celebration but this must be spoken by people that have never had trouble closing their eyes on Christmas Eve in an expectation of what maybe left for them on the carpet under the tree.

I continue to look forward to the surprise on my Grandchild's faces to this day at Christmas events.

Merry Christmas - Merry Christmas - Merry Christmas

Thursday, June 20, 2013

How To Start A Successful New York Biscotti Enterprise

By Lila Barry


When you need an extra income, you may consider opening a New York biscotti business. This may seem a hard task to accomplish, but with the right knowledge, you have nothing to worry about. This is the reason this article is a good reading for those seeking to go this route.

For you start a profitable venture, you should have enough knowledge on the products you want to sell. If you have loved baking since childhood and you are also talented enough, go for it. However, where you do not have required skills, consider going to college first. There are many good pastry colleges where you can enroll for short courses. You also need to take some business management classes.

Acquire enough capital for the enterprise. Experts advise that you should come up with a business plan before anything else. The plan should clearly give approximations on the amount of money you need to begin with. Some sources of capital include personal savings, donations from family members or friends and bank loans. To get a business loan, you need to hit up the community banks in your area. They understand the potential of your area and more likely to approve your request.

Your new venture requires a good business location. Consider the demand for the items you want to sell in the area near you. You also want to establish the number of bakers in the area to determine the kind of competition you are likely to face. As a guide, go for areas with populations of about 1000 families. The rent and lease fees required for the premises you want should not be very high.

Your business needs the right people to work for it to minimize expenses. The people you recruit should have the right skills and knowledge on the job. Go for candidates who have formal training in pastry and enough experience. It is also advisable to provide the right working environment and professional growth opportunities for your employees. With that, they will be adequately motivated to deliver.

You should aggressively market your products to have everyone around know about them. You can begin by attending cooking fairs and community activities to showcase your wares. Your company also requires a properly designed website that also allows clients to leave their feedback. Take any criticisms positively and make improvements where necessary. You can also use brochures to add on your marketing efforts.

The right equipment is required to produce quality biscotti. The machines you buy should also be reliable and affordable. To reduce expenditure, consider going for used items being sold near you. It is also important that your business looks organized. The kitchen and dining area must also be well arranged and sanitized.

Differentiate yourself from other New York biscotti businesses operating around. You can do this by specializing in a unique range of products. For instance, you can deal in sugar free, egg-free and all-natural cakes. You may also want to consider targeting the vegetarian market by producing products that are friendly to them.




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