What word is considered superior by marketing professionals in the world? If you are into real estate direct marketing, you should never replace this word in your copy as much as possible.
Perhaps this is the most credible morpheme in the English faculty. Don't interpret my remark for it because the compelling power of this seven-letter word has already been proven by a creative experiment. And it passed the test with distinction.
A psychologist, questioning as to what just driven individuals to doom actions, placed an individual at the back of a contour of grouping waiting to multiply documents at a public copier.
Now, imagine standing in a line - a fairly lengthy line at that - all with the same mission: to make copies of whatever they have in hand. The individual planted in line by this psychologist first asked the person in front of him if he could get ahead of him in line - without giving a reason.
As you can envisage, the reply was no. And the man asked this mode several times to several grouping in various varied lines. Overpoweringly, the result was no. But then the examiner provided the man in front of him with an explanation for the demand. And he utilized the ultimate (yet influential) word "because." The optimistic salutation developed spectacularly.
And it prefabricated no number rattling the faculty he gave erstwhile he used the word "because." The process fact was simply that he gave a ground. He still proved this by just saying, "Because I bang to tidy copies."
So what does this mean to you and specifically to your postcard mailing? Plenty! Think about it for just a moment.
You can strap up the supremacy of "because" as the one in the setup reasoning did. Don't just ask if the householder wants to trade cater him with reasons for merchandising and marketing to you. Make sure when you do this, you use the highly operative language "because."
Boost your prospects response rate by giving them reasons/benefits to positively act on your offer and by using the word 'because' to introduce these reasons/benefits.
Use the expression because for your own benefit in your next mailing even if the reasons you rank after it seem totally palpable to you. Why? Because it proves!
Perhaps this is the most credible morpheme in the English faculty. Don't interpret my remark for it because the compelling power of this seven-letter word has already been proven by a creative experiment. And it passed the test with distinction.
A psychologist, questioning as to what just driven individuals to doom actions, placed an individual at the back of a contour of grouping waiting to multiply documents at a public copier.
Now, imagine standing in a line - a fairly lengthy line at that - all with the same mission: to make copies of whatever they have in hand. The individual planted in line by this psychologist first asked the person in front of him if he could get ahead of him in line - without giving a reason.
As you can envisage, the reply was no. And the man asked this mode several times to several grouping in various varied lines. Overpoweringly, the result was no. But then the examiner provided the man in front of him with an explanation for the demand. And he utilized the ultimate (yet influential) word "because." The optimistic salutation developed spectacularly.
And it prefabricated no number rattling the faculty he gave erstwhile he used the word "because." The process fact was simply that he gave a ground. He still proved this by just saying, "Because I bang to tidy copies."
So what does this mean to you and specifically to your postcard mailing? Plenty! Think about it for just a moment.
You can strap up the supremacy of "because" as the one in the setup reasoning did. Don't just ask if the householder wants to trade cater him with reasons for merchandising and marketing to you. Make sure when you do this, you use the highly operative language "because."
Boost your prospects response rate by giving them reasons/benefits to positively act on your offer and by using the word 'because' to introduce these reasons/benefits.
Use the expression because for your own benefit in your next mailing even if the reasons you rank after it seem totally palpable to you. Why? Because it proves!
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