While many are soaking up rays at the beach, others are looking forward to the hectic holiday season. August and September are very good months to jump start the Christmas season by purchasing your holiday cards or Christmas cards. Many retailersare providing great savings on customized Christmas cards purchased before the end of September.
With the increased popularity of social media sending Christmas greeting cards has lost some of their luster. Nonetheless, business executives recognize the importance of connecting with their clients to reinforce their brand image. Others find it a compelling custom that helps cement friendships by sharing news of family and friends.
Whatever the motivation, engraved Christmas cards make a bold statement in shaping your holiday message. Colors are bolder, images sharper and papers are typically of a far higher quality than the flat-printed Christmas cards sold online. While seasonal images and the greeting sentiment are generally ready-printed, new dies are made to add your names and the return address to the holiday card.
While engraved holiday cards are dearer than the typical mass-produced Christmas cards, the 3D effect and opaque colors of engraving make engraved holiday cards small works of art. Each engraved color is applied with a fresh die and press run, thus increasing overall printing costs. Nevertheless, the effect of an engraved Christmas card is worth the additional expense.
Crane & Co. Has been making beautifully etched Christmas cards and fine stationery for a few years. Crane's normal brightly-colored Xmas tree frequently sets the standard for the rest of industry which tries to emulate the close-resolution printing required to make these crisp designs.
Equally provoking is the rather obscure designer and printer, Robert D'Arconte. Operating from a nice studio in Brooklyn, NY, Mr. D'Arconte is, perhaps, the only designer who actually engraves his own Christmas cards. D'Arconte is well known for his burnished metallic colors and embossed stamping which frame his modern designs.
For a long while Mr. D'Arconte has resisted marketing his cards online because low resolution internet images frequently distort the quality of his designs. This year, for the first time, Mr. D'Arconte has authorized the online reproduction of 18 Christmas cards which may be purchased online or through licensed agents.
With the increased popularity of social media sending Christmas greeting cards has lost some of their luster. Nonetheless, business executives recognize the importance of connecting with their clients to reinforce their brand image. Others find it a compelling custom that helps cement friendships by sharing news of family and friends.
Whatever the motivation, engraved Christmas cards make a bold statement in shaping your holiday message. Colors are bolder, images sharper and papers are typically of a far higher quality than the flat-printed Christmas cards sold online. While seasonal images and the greeting sentiment are generally ready-printed, new dies are made to add your names and the return address to the holiday card.
While engraved holiday cards are dearer than the typical mass-produced Christmas cards, the 3D effect and opaque colors of engraving make engraved holiday cards small works of art. Each engraved color is applied with a fresh die and press run, thus increasing overall printing costs. Nevertheless, the effect of an engraved Christmas card is worth the additional expense.
Crane & Co. Has been making beautifully etched Christmas cards and fine stationery for a few years. Crane's normal brightly-colored Xmas tree frequently sets the standard for the rest of industry which tries to emulate the close-resolution printing required to make these crisp designs.
Equally provoking is the rather obscure designer and printer, Robert D'Arconte. Operating from a nice studio in Brooklyn, NY, Mr. D'Arconte is, perhaps, the only designer who actually engraves his own Christmas cards. D'Arconte is well known for his burnished metallic colors and embossed stamping which frame his modern designs.
For a long while Mr. D'Arconte has resisted marketing his cards online because low resolution internet images frequently distort the quality of his designs. This year, for the first time, Mr. D'Arconte has authorized the online reproduction of 18 Christmas cards which may be purchased online or through licensed agents.
About the Author:
Sheila May is the founder of Therese Saint Clair and a founding member of the Stationers Guild and writes often about the latest trends in Christmas cards and engraved holiday cards.
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